Building an Online Empire.

Although customers flocked to The Shoe Salon's original home-brewed Website, the high-volume retailer of upscale women's shoes and fashion accessories suffered untold losses due to poor site performance and inadequate customer-service features. 

The new ShoeSalon.com, developed and managed by Venture Resource Center’s exclusive EzCOM™ service, created a superb shopping environment. And, its cost-effective solution is taking The Shoe Salon’s plan for a predominantly Web-based business model much closer to reality.

Venture Resource Center's EZcom™ team developed and manages a progressive Web site and a custom, easy-to-use administration system that gives ShoeSalon.com real-time control of its online inventory (integrated with store-based POS system) and consumer marketing/relationships.

The site, operating on the Yahoo! Stores platform, features a compelling, user-friendly shopping environment and a powerful e-commerce system. Unique brand marketing and merchandising components extend The Shoe Salon's product mix and expand its reach to the global marketplace.

The VRC EZcom™ team is implementing a comprehensive marketing plan, including creative tactics within both traditional and online media, that is generating substantial increases in site traffic, conversion rates and sales volume.

See our work at www.ShoeSalon.com.

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