Planning, Development & Management

• Authored and directed deployment of strategic business, financial, personnel, marketing and advertising plans for numerous corporations and not-for-profit organizations at all stages of growth.
  
  
• Lead consultancy and project manager for development, packaging, launch and post-launch support of 40 North American franchising and licensing companies, encompassing entrepreneurial coaching; strategic, financial and marketing planning; capital acquisition, legal documentation and risk management; development of operating systems, automation and administration systems; documentation, training and field support programs.
  
  
• Conceived and directed development of advanced online systems for resort vacation planning and reservation merchandising, including design of integrated system for profile-based automated response marketing and customer relationship management.
  
  
• Conceived and developed inspection and certification program and related Web site serving resorts and vacation rental property managers, associations and property owners.
  
  
• Developed strategic and offering circular for destination tourism project in U.S. Virgin Islands, in coordination with high levels of territorial government.
  
  
• Moderated planning and brainstorming sessions for companies of all sizes.
  
  
• Charted, refined and documented systems for more efficient workflow and operations.
  
  
• Developed and implemented comprehensive accounting, administrative and database management systems.
  
  
• Conceived and published two internationally distributed consumer magazines in the health and fitness industry.
  
  
• Conceived and developed unique mixed ethnic restaurant chain.

• Managed $12-million advertising and promotion program for international merchandiser, including transition to in-house digital publishing operations and responsibility for monthly production and distribution of 40-million customized promotional tabloids for over 3,000 independent retailers.
  
  
• Directed marketing team responsible for launch of advanced graphic production software marketed internationally, including promotion of $10-million Canadian public stock offering.
  
  
• Initiated and administered international, national, regional and local sales programs, advertising cooperatives and national management advisory councils.
  
  
• Instrumental in the sale of more than 400 franchise investments and eight regional development agreements.
  
  
• Planned and executed national conventions; regional and national management seminars; workshops; tradeshow exhibits; news conferences; and international, national and regional advertising, publicity and public service campaigns.
  
  
• Produced and implemented management and technical training programs, including instructional curricula, audio-visual training materials and complete volumes of management, operations, marketing and technical manuals.